Spread Like Wildfire

People love a good story.

They will tell their friends, family, co-workers, and swap them with others during group conversations.

Why? Because stories have been our primary means of communication and passing of knowledge since the beginning, and they touch each one of us in a way that no other medium sharing a message can.

Stories are effective because they are:

Register-able (people’s radar pick up on stories vs. facts/data that is overwhelming)
Relate-able (people can identify with the themes and details) and…
Remember-able (is that a word? Anyhow, they are easy to remember).

These 3 R’s lead to the best one – the one you are working for: Remark-able, meaning people will talk about them and share them with others.

Good marketers tell a story. – Seth Godin

Spreading Like Wildfire

Using stories we share them with others to create ‘movements’ of people (customers, clients, volunteers, fans…) who want to spread the message through word-of-mouth (WoM) marketing. And the smart thing is to empower these storytellers and movement followers through easy to use word-of-mouth marketing strategies and tools that ‘raise their voice’.

Fast Fact:

Recently, The Nielsen Company conducted a global survey¹ asking people about their level of trust for various forms of advertising.

An astonishing 78% said they trust what another consumer says over any other forms (i.e. ads, direct mail, online, etc…).

That means 3 out of 4 of your potential clients will turn to someone they know before looking to traditional advertising for answers to their problems.

The question now is what are you going to do to get people talking about your business?

Capitalize on this by leveraging Firestarter’s proven word-of-mouth marketing strategies and tactics that will get people talking, and buying, your new product or service.

Imagine…getting to work with customers who have only heard good things about you. Now that’s a nice thought, isn’t it?

And now you can Contact Me to ignite the ideas in your business.

^{1. Nielsen Global Survey – Word-of-Mouth the Most Powerful Selling Tool}