“The most violent revolutions in an individual’s beliefs leave most of his old order standing. Time and space, cause and effect, nature and history, and one’s own biography remain untouched. New truth is always a go-between, a smoother-over of transitions. It marries old opinion to new fact so as ever to show a minimum of [...]
Context is the key (understand everything)
by Reuben Rail on January 4, 2010 in Story Marketing
For me context is the key – from that comes the understanding of everything. Kenneth Noland Understand everything? That sounds pretty great if indeed we could understand it all. As a business you want your customer/client to understand a lot of things about you: how great your service is, how much value you provide (should [...]
The 6 Cs of Story
by Reuben Rail on November 9, 2009 in Story Marketing
Once upon a time… The effects of story are different upon us all, and yet there are some universal principles and dynamics each one of us can learn from the power of story. The 6 Cs of Story Not that this is a definitive list of just what using stories can do for us in [...]
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How To Tell BRAND S.T.O.R.I.E.S.
January 16, 2010
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The 6 Cs of Story
November 9, 2009
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Brand Foundations – Core Idea
August 30, 2010
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Brand Foundations – Characters Welcome
September 10, 2010
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Brand Foundations – Core Idea
August 30, 2010
- Brand Foundations – Characters Welcome | Word of Mouth Marketing Blog: [...] our last post we talked about the power of y...
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Reuben Rail: You're welcome Jodi. I'm glad you found it use...
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