Image Credit: vidrio “It’s about the people, stupid.” – Brains On Fire Just who are the characters in your Brand Story? Do you know them? Their passions? Their quirks? How they talk about your business? In our last post we talked about the power of your Core Idea and how you need to tap into [...]
Brand Foundations – Core Idea
Image Credit: Anton Fomkin If you don’t stand for something, then your customer won’t stand by you. At the foundation of a thriving and spreadable brand is a great idea. This idea is what you, as the business or organization, seek to support and share with others. It is what drives your passion, helps clarify [...]
Lean on Me Guide to Great Word of Mouth Marketing
Everyone likes good times. When things are going great it’s easy to be nice to your customers, and treat them well. They’re happy, you’re happy, and there is a lot to talk about with all of the excitement. But what about when things are bad? Many times your customer is stuck in a situation that [...]
3 Things I Wasn’t Expecting To Learn When I Met Seth Godin
Share I am a genius. At least that is what Seth Godin told me. He let us know that “…a genius looks at something that others are stuck on and gets the world unstuck.” - from his new book Linchpin. So who am I to argue? Recently at a fundraising event hosted by Bryan Elliot [...]
Bonus – Brand S.T.O.R.I.E.S. Audio CD
Now you can listen while you learn. As an added bonus to last week’s release of the Brand S.T.O.R.I.E.S. report and workbook I have also decided that many people would rather just listen. And that’s ok. So I made an audio CD of the workbook too. You can download it here. Now whether you choose to read, [...]
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Free Brand S.T.O.R.I.E.S Report + Workbook
Just released a simple yet comprehensive 19 page report and workbook that covers the 7 factors to make your brand unforgettable. You can download it here, and it will be up in the Matchbook Library as well. Inside you’ll get to see the ‘new rules’ of branding in action while providing simple examples of how [...]
4 Ways Your Business Card Tells A Story
Your business’ brand is revealed in everything you do. And your brand identity is often made up of stories, which you can use to build a lasting brand. That being the case, then everything you do either supports or detracts from your business’ brand and story. Let’s look at business cards: one of the most [...]
How To Tell BRAND S.T.O.R.I.E.S.
What makes for a compelling brand? One that people will be drawn to, talk about, stay loyal to, and evangelize about. Well, I’ll get right to it. Here is a simple 7 point acronym that lists the traits of the most successful and long lasting brands. It all has to do with telling BRAND S.T.O.R.I.E.S. [...]
5 Ways To Destroy Your Brand
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” -Seth Godin Wait a minute?! A brand is not just a logo anymore? I am afraid not, my friend. As Bob Dylan said, “The times are a changin’.” [...]
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